My Story


I started making jewellery in my father’s garden workshop as a child. I would make little rings or necklaces using wire and other materials around. And on family holidays or at car boot sales, I started to collect silver pieces for myself.


This interest grew into a passion for professional jewellery making. I trained as a Fine Jewellery Goldsmith at the Sir John Cass School of Art in London. After an apprenticeship with a well-known jeweller in East Anglia, I established my own jewellery business in Essex.


Alongside my wife Anna, who specialises in jewellery valuations and gemmology, Anthony Alferev offers outstanding service in jewellery making, retailing, repairs and appraisal.


With 20 years of experience as a goldsmith and retail jeweller, I am delighted to share my knowledge with you online, at my home studio in Colchester or our office in London.


We have jewellery collections you will already know and love and others you'll soon be falling for. 


I like unique jewellery, and my Carbon Fibre collection was born from a chance introduction to this special material and many late nights and experimentations!

We also stock a carefully curated collection of luxury and lifestyle jewellery that is perfect for any style or occasion. Additionally, I create handcrafted jewellery specially tailored to your needs. Whether you're searching for a gift or a pair of unique wedding rings, we've got you covered. 

We love chatting about everything jewellery-related and sharing the stories that unique pieces carry. Please don't hesitate to ask us for advice or share your story.


Anthony Alferev – Lifestyle and Luxury Jewellery.

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